What this integration does
Fundle's marg-erp connector links every transaction through marg-erp POS to the member's loyalty profile in real time. At the till, cashier types in phone number or scans QR; profile loads in <300ms with tier, points, recommended offers and recent purchases. Points credit, coupon validation, and tier qualification all happen during the transaction — no overnight batch jobs.
Capabilities live out of the box
- Real-time member identification at marg-erp terminals
- Points credit + tier qualification on every transaction
- Single-use coupon validation at <300ms
- Cashier-facing prompts for next-best-offer
- Reconciliation between POS and loyalty for finance
- Multi-store / multi-region setup
- Test mode for staff training without affecting member balances
Deployment timeline
- Week 1: technical kickoff, marg-erp instance audit, member data mapping
- Week 2: connector configuration, sandbox setup, internal testing
- Week 3: cashier training + pilot store rollout
- Week 4: full rollout across stores; AI agents go live
KPI outcomes Fundle moves on marg-erp deployments
- +40% repeat purchase rate within 90 days
- +22% basket size on AI-personalised offers
- -35% customer churn (90-day)
- 3× campaign ROI vs prior batch sends
Why Fundle.ai for marg-erp loyalty
Fundle is the only AI-native loyalty platform with a production-grade marg-erp connector, deployed at scale across Indian retail. Combined with WhatsApp Business API (Meta-approved BSP), retail media monetisation and an AI brain of 10 production agents, marg-erp-based retailers get a complete growth stack — not a point solution to bolt on.
Related resources
Looking for more? Open the Industries menu to browse playbooks by sector, brand or mall.